Multi-disciplinary Designer
Literal Humans
Website Design, Branding
Role
Creative Director, Lead Designer
Literal Humans is a new agency built on a simple premise: When brands develop real human connections with customers—they win. I designed the agency’s brand identity, created custom illustrations, and built a fully responsive website for their launch.
CASE STUDY
I held the role of Creative Director and was one of the founding partners at Literal Humans, a holistic marketing agency based in London. Our agency was built on a simple yet profound belief: when brands authentically embody their purpose and forge genuine connections with customers, they thrive.
As part of my role as the agency's Creative Director, I was responsible for crafting the agency's brand identity and developing a fully responsive marketing website for our launch. Our process was comprehensive, spanning from brand development to website design, all underscored by a commitment to excellence and creativity. The visual brand I created expressed the idea of "human-ness" through a series of cheeky, custom illustrations of animals behaving like humans.
Beyond traditional marketing services, our agency offered tailored solutions aimed at empowering brands to express their essence effectively. From conceptualizing distinct brand identities to creating compelling visuals, our focus was on resonating with audiences on a deep emotional level.
I led the creation of a responsive website that not only showcased our agency's capabilities but also reflected our dedication to innovation and user-centered design.
In essence, our journey at Literal Humans was driven by a commitment to authenticity and creativity. As we navigated the ever-changing landscape of marketing, our core values remained unchanged, guiding us towards meaningful connections and continued growth.
